概要

 

A costume jewelry brand born in London in 2006, designed to be "worn like clothing."

Ryona, with her multinational background, creates a world characterized by an unconstrained, free sensibility and a stateless style that is neither European nor Asian. Her designs and worldview are known for enhancing a woman's elegance.

Liberty, more freely
Elegance, more beautifully
Principle, more true to oneself

We want to deliver the shining, unwavering strength within femininity to sophisticated women around the world, transcending borders and generations.

All creations are handmade. From material selection to the moment they are worn, every scene is envisioned, and each piece is crafted with the desire to accompany a woman's life as a precious item, bringing happiness and elegant moments.

Currently, Ryona lives a dual-base lifestyle between Tokyo and an old Japanese house in Nagano.
She proposes fashion jewelry and a lifestyle that blends urban essence with nature.

Since 2022, she has hosted "LITTLE SALŌNE," a small salon connecting cuisine and jewelry, and holds irregular open ateliers.

In addition, she also handles floral works, miscellaneous goods, and spatial design. 

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Creative Designer

Ryona Song

 Jewerly, Flower and selection of Lifestyle products are all RYONA's creation and designs.

Designer who has more than 2 difference cultures in own and so she has much unique and new sense of color combination and more.

These are all belong to "No where".

No matter what the trends are, Be yourself, Be love what you love.

We believe this is the thing that you can feel enjoyable your life and this is what we want to create to all women in the word.

 


Ryona Song

Born in Tokyo. After majoring in spatial design, she moved to the UK.
Accessories she created for herself as fashion items garnered attention from women on the streets of London, leading her to begin taking custom orders.

Her work is characterized by a multinational background, unconstrained freedom, and a free, stateless sensibility and color palette cultivated through frequent travel between various countries. 

 

2006: Brand established in London.
2008: Returned to Japan and fully launched the RYONA accessory collection, announcing the RYONA seasonal collection.
2009: Bridal line announced.
2018: Started proposing RYONA® jewelry and lifestyle products.
2019: Announced the "New Journey Collection" with the theme of "Living while Traveling." This collection was inspired by long-term stays in various locations, and also marked the start of selected retail sales of miscellaneous goods. The 2019 collection was inspired by Hoi An, Vietnam.
2020: The "Living while Traveling" New Journey Collection_Bangkok, Thailand, launched.

September 2020: Started a dual-base lifestyle, traveling between Tokyo and a nearly 150-year-old renovated traditional house in Nagano Prefecture.

2022: Hosted "LITTLE SALŌNE," a small salon connecting cuisine and jewelry. Held irregular open ateliers from each of the two locations.

 

In addition to showcasing accessories in major select shops, including national department stores, she is active in a wide range of genres such as spatial decoration and floral arrangements for hotel entrances in Tokyo.

 

To make flowers more accessible and enjoyable, she holds irregular workshops. She is also involved in event and workshop planning for major apparel companies, among others.

 

Major clients
H.P. France Co., Ltd.
Sanyo Shokai Ltd.
Mori Building Co., Ltd. 
Mitsukoshi Isetan
Tokyu Department Store
Shibuya Hikarie
Omotesando Hills
Ebisu Atre
And others